Volkswagen Golf
October 22nd, 2008
Most production of the Golf was initially in the 3-door hatchback style. Other variants include a 5-door hatchback, estate/wagon (Variant, from 1993), convertible (Cabriolet and Cabrio, 1979-2002), and a Golf-derived notchback saloon/sedan, variously called Volkswagen Jetta, Volkswagen Vento or Volkswagen Bora (from 1979). The cars have filled many market segments, from basic personal cars, to high-performance hot hatches.
On its home market, the Golf's success popularised the use of the hatchback in the C segment of cars, and began the entire Golf-class car.
In May, 1974 Volkswagen presented the first-generation Golf as a modern front wheel drive long-range replacement of the Beetle. Early versions included a now-sought-after 'swallowtail' rear end. Later Golf variations included the Golf GTI (introduced in June, 1976), a Diesel-powered version (from September, 1976), a notchback saloon version called Jetta (from October, 1979), the Cabriolet (from January, 1980) and a Golf-based pickup, the VW Caddy. All variants proved instantly popular with the only notable technical flaw being the poor braking in RHD models, due to the master cylinder for the brakes being placed on the left for LHD cars, as Volkswagen never intended the Golf to be sold abroad.
In North America, the Golf Mk1 was sold as the Volkswagen Rabbit. In Mexico, the Golf Mk1 was sold as the Volkswagen Caribe.
As of 2008, the Golf Mk1 is still being produced in South Africa as the Volkswagen Citi Golf.
Volkswagen intends to base the next-generation Golf on the existing Golf V platform. This vehicle is expected to be debuted at the 2008 Paris Motor Show.
The Mk6 Golf will be designed by Volkswagen's chief designer Walter de'Silva with design cues inspired from the previous generations of the Golf, particularly of that from the Mk1 and the Mk4. The designs are also said to be more aerodynamic helping fuel efficiency and is quieter than its predecessor. Following criticism of the downgraded interior trim quality of the Mk5 Golf in comparison to the Mk4, Volkswagen had opted to overhaul the interior to match the quality that is on par with the Mk4 Golf, while maintaining the same user friendliness from the Mk5. The car will also be cheaper to build than its predecessor, Volkswagen claims that it will be able to pass on these savings to the customer as a result.
Turbodiesels will use the common rail direct injection which will replace the Pump Duse system. New on the Golf is the optional Volkswagen Adaptive Chassis Control which will allow the driver to select between normal, comfort and sports modes which will vary the suspension, steering and accelerator behaviour accordingly.
In Europe, Golf is very popular. Due to it's good size, relialability, low fuel consumption, it became one of the most selling cars in Europe.
Volkswagen
July 12th, 2008
The Volkswagen name means "people's car" in German. Its current tagline or slogan is Das Auto (in English The Car). Its previous German tagline was Aus Liebe zum Automobil, which translates to: Out of Love for the Car, or, For Love of the Automobile, as translated by VW in other languages.
Adolf Hitler had a keen interest in cars even though he did not drive. In 1933, shortly after taking over as leader of Germany, he asked Ferdinand Porsche to make changes to his original 1931 design to make it more suited for the working man. Hans Ledwinka discussed his ideas with Ferdinand Porsche, who used many Tatra design features in the 1938 "KdF-Wagen", later known as the VW Käfer - or Volkswagen Beetle. On 22 June 1934, Dr. Ferdinand Porsche agreed to create the "People's Car" for Hitler.
Changes included better fuel efficiency, reliability, ease-of-use, and economically efficient repairs and parts. The intention was that ordinary Germans would buy the car by means of a savings scheme ("Fünf Mark die Woche musst Du sparen, willst Du im eigenen Wagen fahren" — "Save five Marks a week, if you want to drive your own car"), which around 336,000 people eventually paid into. Volkswagen honoured its savings agreements in West Germany (but not in East Germany) after World War II. Prototypes of the car called the "KdF-Wagen" (German: Kraft durch Freude -- "strength through joy"), appeared from 1936 onwards (the first cars had been produced in Stuttgart). The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted engine. The VW car was just one of many KdF programmes which included things such as tours and outings. The prefix "Volks" ("People's") was not just applied to cars, but also to other products in Nazi Germany; the "Volksempfänger" radio receiver for instance. On 1937-05-30, Volkswagen mbH was established.
Erwin Komenda, the longstanding Auto Union chief designer, developed the car body of the prototype, which was recognizably the Beetle we know today. It was one of the first to be evolved with the aid of a wind tunnel; unlike the Chrysler Airflow, it would be a success.
The building of the new factory started 26 May 1938 in the new town of KdF-Stadt. Now called Wolfsburg, purpose-built for the factory workers, only produced a handful of cars by the time war started in 1939. None were actually delivered to holders of the completed saving stamp books, though one Type 1 Cabriolet was presented to Hitler on 20 April 1938 (his 49th birthday).
War meant production changed to military vehicles, the Type 81 Kübelwagen ("Bucket car") utility vehicle (VW's most common wartime model), and the amphibious Schwimmwagen which were used to equip the German forces.
The company owes its post-war existence largely to one man, British Army officer Major Ivan Hirst, REME. In April 1945, KdF-Stadt, and its heavily bombed factory were captured by the Americans, and subsequently handed over to the British, within whose occupation zone the town and factory fell. The factory was placed under the control of Oldham-born Hirst. At first, the plan was to use it for military vehicle maintenance. Since it had been used for military production, and had been in Hirst's words a "political animal" rather than a commercial enterprise, the equipment was in time intended to be salvaged as war reparations. Hirst painted one of the factory's cars green and demonstrated it to British Army headquarters. Short of light transport, in September 1945 the British Army was persuaded to place a vital order for 20,000. The first few hundred cars went to personnel from the occupying forces, and to the German Post Office.
Some UK Service personnel were allowed to take their VW Beetles' back to the UK when they were demobilized, and one of the very first Beetles brought back in that way (UK registration index JLT 420) is still owned by Peter Colborne-Baber, the son of the original proprietor of the UK's first official Volkswagen Importer, Colborne Garages of Ripley, Surrey.
By 1946 the factory was producing 1,000 cars a month, a remarkable feat considering it was still in disrepair. Due to roof and window damage, rain stopped production and steel to make the cars had to be bartered for new vehicles.
The car, and its town changed their Second World War-era names to "Volkswagen", and "Wolfsburg" respectively, and production was increasing. It was still unclear what was to become of the factory. It was offered to representatives from the British, American and French motor industries. Famously, all rejected it. After an inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst the project would fail within two years, and that the car "is quite unattractive to the average motorcar buyer, is too ugly and too noisy ... If you think you're going to build cars in this place, you're a bloody fool, young man". In a bizarre twist of fate, Volkswagen would manufacture a locally built version of Rootes' Hillman Avenger in Argentina in the 1980s, long after Rootes went bust at the hands of Chrysler in 1978—the Beetle outliving the Avenger by over 30 years.
Ford representatives were equally critical: the car was "not worth a damn". Henry Ford II, the son of Edsel Ford, did reportedly look at the possibility of taking over the VW factory, but dismissed the idea as soon as he looked up Wolfsburg on the map and found it to be too close for comfort to the East German border.
In France, Citroën started the 2CV on a similar marketing concept. Meanwhile, in Italy, the Fiat 500 "Topolino" was developed.
Volkswagen was in serious trouble by 1973. The Type 3 and Type 4 models had sold in much smaller numbers than the Beetle and the NSU-based K70 also failed to woo buyers. Beetle sales had started to decline rapidly in European and North American markets. The company knew that Beetle production had to end one day, but the conundrum of replacing it had been a never-ending nightmare. VW's ownership of Audi / Auto Union proved to be the key to the problem - with its expertise in front-wheel drive, and water-cooled engines which Volkswagen so desperately needed to produce a credible Beetle successor. Audi influences paved the way for this new generation of Volkswagens, known as the Polo, Golf and Passat.
The Volkswagen Polo was in fact simply a re-badging of the short-lived Audi 50, which had been hastily developed from a sedan design, the Audi 60. However, VW produced it shortly after the introduction of the Polo as the Volkswagen Derby. In the rear of the car can plainly be seen that panels are added to the Polo structure to make a "three-box" design of saloon (sedan), or saloon with a boot or trunk.
The Volkswagen Passat (Dasher in the U.S.), introduced in 1973, was again simply a fastback (available as either a hatchback or with separate boot) version of the Audi 80, using identical body and mechanical parts, and the Audi 80 was later produced on the same line in Wolfsburg as the Passat. Estate/wagon versions were offered for overseas markets, however, for two years, if British and South African customers wanted an estate/wagon version, they had to go considerably up-market and buy the Audi 80 GL estate.
However, the pivotal model which would turn Volkswagen's fortunes emerged as the Volkswagen Golf in 1974 (marketed in the United States and Canada as the Rabbit until 1985 and as the Golf until 2006, when the Rabbit name was re-introduced). This was a car unlike its predecessor in most significant ways, both mechanically as well as visually (its angular styling was designed by the Italian Giorgetto Giugiaro). Its design followed trends for small family cars set by the 1959 Mini and 1972 Renault 5 —the Golf had a transversely mounted, water-cooled engine in the front, driving the front wheels, and had a hatchback, a format that has dominated the market segment ever since. Beetle production at Wolfsburg ended upon the Golf's introduction, but continued in smaller numbers at other German factories (Hanover and Emden) until 1978, but mainstream production shifted to Brazil and Mexico.
Volkswagen began introducing an array of new models after Bernd Pischetsrieder became Volkswagen Group CEO (responsible for all Group brands) in 2002. The fifth generation VW Golf was launched in 2004, came runner-up to the Fiat Panda in the 2004 European Car of the Year, and has spawned several cousins: SEAT Toledo, Škoda Octavia and Audi A3 hatchback ranges, as well as a new mini-MPV, the SEAT Altea. The GTI, a "hot hatchback" performance version of the Golf, boasts a 2.0 L Turbocharged FSI direct injection engine. VW began marketing the Golf under the Rabbit name once again in the U.S. and Canada in June 2006. (The GTI had arrived to North America four months earlier). The fifth-generation Jetta, and the performance version, the GLI, are also available in the United States and Canada. The sixth-generation Passat and the fifth-generation Jetta both debuted in 2005, and VW has announced plans to expand its lineup further by bringing back the Scirocco by 2008. Other models in Wolfgang Bernhard's (Volkswagen brand CEO) "product offensive" include the Tiguan mid-sized SUV in 2008 and a Passat Coupé. In November 2006 Bernd Pischetsrieder announced his resignation as Volkswagen Group CEO, and was replaced by Audi worldwide CEO Martin Winterkorn at the beginning of 2007. Winterkorn is credited with making Audi a challenger to the dominance of BMW and Mercedes, and his design-led strategy has led to Audi being considered one of the most important brands in the world. It remains to be seen how Winterkorn's focus on design shapes the Volkswagen brand's future. Nevertheless, Volkswagen continues to have complicated relations with both unions and shareholders. The German state of Lower Saxony owns significant stock in VW, as does sportscar manufacturer Porsche. Recently Porsche has announced to buy the majority of Volkswagen's stock, thus becoming the new owner of Volkswagen.
Volkswagen of America Inc. promotes its work in developing clean diesel, and other fuel-efficient technologies, in order to increase U.S. sales to environmentally conscious consumers. One of the promoting vehicle is the 2009 clean-diesel Jetta TDI, which has a 16-valve, four-cylinder common rail direct injection engine which reduces emissions by 90 percent. Volkswagen also claims that this model has the advantage of fuel economy in the mid-50s and mid-40s in city conditions. Stefan Jacoby, Volkswagen of America's CEO, said that it will be released in a sedan and sport-wagon model in May 2008 in California, becoming the first 50-state clean diesel offering. Also, Volkswagen and Sanyo team up to develop hybrid vehicle battery system.
Volkswagen boss Martin Winterkorn has confirmed the company plans to build compact hybrid vehicles. There will definitely be compact hybrid models, such as Polo and Golf, and without any great delay", with gasoline and diesel engines. For example, Golf is the ideal model to go hybrid as the Golf 1.4 TSI was recently awarded the “Auto Environment Certificate” by the Oko-Trend Institute for Environmental Research, and was considered as one of the most environmentally friendly vehicles of 2007. Also underway at Volkswagen's Braunschweig R&D facilities in Northern Germany is a hybrid version of the next-generation Touareg, due in 2010.
All future VW models to have hybrid option. “Future VW models will fundamentally also be constructed with hybrid concepts,” VW head of development Ulrich Hackenberg told Automobilwoche in an interview. Hackenberg mentioned that the car based on the up! concept seen at Frankfurt motorshow, as well as all future models, could be offered with either full or partial hybrid options. The rear-engine up! will go into production in 2011. Nothing has been said about plug-in hybrid option.
VW´s Chief of research, Dr. Jurgen Leohold, said the company's concluded hydrogen fuel-cell cars are a non-starter.
